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Iasa ITABoK Engagement Model

The engagement model represents the activities of one or more architects to create and deliver valuable business technology strategy to a customer or company. This process is often called Digital Transformation. The following diagram represents the components and phases of engagement that allow architects to deliver value. The engagement model allows your team to take a measured and objective approach to developing a digital transformation capability.

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Business Models Customer Experience Operational Excellence Digital Employee Use Measures Review Simplicity Governance Improvement Community Employee Process Culture People Maturity Tools Quality Infrastructure Architects Information Architects Solution Architects Enterprise Architects Software Architects Business Architects Innovate Transform Change Think Markets Products Capabilities Processes Value Architects Coverage Deliverables Journey Involvement Ecosystem Mandate Components Outcomes

What is the engagement model?

The engagement model is a 4 model is a story of a group of Architects working together to create outcomes that are relevant to transformation in the enterprise. These outcomes follow phases in the standard enterprise in its ongoing maturity and development towards its target objectives. We’ve chosen to create a 4 stage process  which can be implemented by a team of architects to create a digital transformation strategy, execute on it and align the results with outcomes that are relevant to the enterprise.

The four phases of the engagement model are:

  • Phase 1: In the thinking phase we participate in and drive innovation and an understanding of the direction of the organization and how technology impacts its primary objectives in its markets, its products, and its capabilities.
  • Phase 2:  We change certain technology strategies and certain business processes in ways that impact the ecosystem of customers the involvement of our customer experience and their journey with our company.
  • Phase 3: We look at the utilization of these changes how they’ve spread through the digital employee, based and how they’re being adopted by different groups and by the customer themselves.
  • Phase 4: We look at improving and augmenting our operational excellence by reviewing these changes to invest in the next phase of thinking, changing, using, and reviewing.

These phases can be seen both as an annual and/or a dynamic life cycle.

In addition to the life cycle of the architecture team and the Enterprise comma it is important to realize that there are numerous changes that occur  organization and without.  these changes are represented by the 3 spikes in the engagement model. They are Innovation and disruption, trance formation, and measurement. Innovation and disruption occur both on purpose (from the inside) and from the outside-in. Transformation and change also occurs both from the outside and within. In addition measurements and are used both positively and negatively by both employees as well as customers, suppliers, partners and the marketplace at large. Learning to guide these transformative properties is essential in growing and managing the outcomes of the organization.

What is essential in understanding the architecture engagement model and its relationship to digital transformation is that the architect team is the primary driver for true digital transformation. The team is not the only party involved in delivering such fundamental changes in the enterprise but is the core professional kernel of that activity.

The engagement model is divided into three primary rings  which represent the architect team mandate, the components they use, and the outcomes that the enterprise will achieve achieve if the team delivers.
You may utilize the engagement model in two primary ways. First click on any element in the engagement model be taken to directly to  that section. The second way is to use the navigation on the right to journey through the implementation of an engagement model.